Sponsored Products

Launch a campaign, step by stepCopy Anchor Link

In your daily workflowCopy Anchor Link

• Amazon's own tips — ads_list_recommendations lists Amazon's optimization suggestions; ads_apply_recommendations applies the ones you accept.
• Rules instead of manual edits — ads_sp_create_optimization_rules and ads_associate_optimization_rules_to_campaign set schedule-based bid rules.
• Portfolios — ads_list_portfolios, ads_create_portfolio and ads_update_portfolio group campaigns under a shared budget.
• Full snapshots — ads_campaign_export and its siblings export every entity; ads_get_export downloads the file.

Try askingCopy Anchor Link

"Create a Sponsored Products campaign for B0EXAMPLE1 targeting 'organic protein powder', with Amazon's suggested bid — show me the structure before you create it."

"Raise the bids on these keywords 10% toward the suggested bid — write them to the sheet first, I'll confirm before you submit."

Listing campaigns, both waysCopy Anchor Link

The same tool and the same arguments — through your AI client, or from your own code.

MCP — you ask: "List my Sponsored Products campaigns." Your agent calls ads_query_campaign and pages through the results.

{
  "name": "ads_query_campaign",
  "arguments": {
    "store": "myStore-US",
    "countryCode": "US",
    "body": {
      "adProductFilter": {
        "include": [
          "SPONSORED_PRODUCTS"
        ]
      },
      "maxResults": 100
    }
  }
}

curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_query_campaign \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","countryCode":"US","body":{"adProductFilter":{"include":["SPONSORED_PRODUCTS"]},"maxResults":100}}'

Tools on this pageCopy Anchor Link

Pulled from the catalog at build time, each with its own access label.

Campaigns, ad groups, ads and targets for every ad type:

Sponsored Products recommendations, portfolios, rules and exports:

FAQCopy Anchor Link

Where does performance data come from?Copy Anchor Link

From your synced ad reports — query_report_data answers instantly without waiting on Amazon. See Synced reports and Ad reports.

Will my agent change bids on its own?Copy Anchor Link

Not unless you tell it to. The usual pattern is: write the proposal to the sheet, you review, then it submits.

What about budgets?Copy Anchor Link

ads_campaigns_budget_usage shows which campaigns ran out this week; budget rules are on Advertising account and the other ad types on Sponsored Brands and Sponsored Display.

Is there a skill for this?Copy Anchor Link

Yes — the amazon-ads skill. See Install the skills.