Sponsored Display
Reach shoppers on and off Amazon — display campaigns, audiences and product targeting, with Amazon's bid and budget suggestions — by conversation or by code.
In short
Sponsored Display uses the shared campaign, ad group, ad and target tools, plus three Sponsored Display suggestions from Amazon: products and categories to target, bids, and budgets.
In your daily workflow
- Find who to target —
ads_get_target_recommendationssuggests products and categories to target for the ASINs you advertise. - Bid with Amazon's numbers —
ads_get_target_bid_recommendationsreturns suggested bids for those targets. - Spot missed reach —
ads_get_sd_budget_recommendationsreturns budget suggestions and the missed-opportunity metrics behind them. - Build and change —
ads_create_campaign,ads_create_ad_group,ads_create_adandads_create_target;ads_update_target_bidchanges a bid you approved. - Performance — your synced Sponsored Display reports answer through
query_report_data.
Try asking
"Create a Sponsored Display retargeting campaign for B0EXAMPLE1 — suggest the targets and bids first."
"What are the recommended budgets for my Sponsored Display campaigns?"
Budget suggestions, both ways
MCP — you ask: "What budgets does Amazon recommend for these Sponsored Display campaigns?" Your agent calls ads_get_sd_budget_recommendations and lays the suggestions next to today's budgets.
In an AI client (MCP)
{
"name": "ads_get_sd_budget_recommendations",
"arguments": {
"store": "myStore-US",
"countryCode": "US",
"campaignIds": [
"<campaign id>"
]
}
}From code (Tool API)
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_get_sd_budget_recommendations \
-H "Authorization: Bearer $SELLERSHEET_API_KEY" \
-H "Content-Type: application/json" \
-d '{"store":"myStore-US","countryCode":"US","campaignIds":["<campaign id>"]}'Write access required
Creating and changing campaigns, targets and bids changes your Ads account, so the store needs Ads write access (see Stay in control). Recommendations and reads work with read access.
Tools on this page
| Tool | Access | What it does |
|---|---|---|
ads_get_target_recommendations | read | Sponsored Display: up to 100 recommended product, category, audience or content-category targets (whichever typeFilter asks for), based on the ASINs/SKUs you advertise. |
ads_get_target_bid_recommendations | read | Sponsored Display: bid recommendations for up to 100 targeting clauses, derived from the last 7 days of winning auction bids for each one. |
ads_get_sd_budget_recommendations | read | Budget recommendations and missed-opportunity metrics for up to 100 Sponsored Display campaigns — suggestedBudget, and under sevenDaysMissedOpportunities the percentTimeInBudget (s |
ads_query_campaign | read | Query (read) advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon |
ads_create_campaign | write | Create advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon DSP; t |
ads_create_ad_group | write | Create ad groups across ALL ad products via the unified Amazon Ads API v1 (adProduct is a payload field; one shape for SP/SB/SD/ST/DSP). |
ads_create_ad | write | Create ads (creatives) across ALL ad products via the unified Amazon Ads API v1. |
ads_create_target | write | Create targets across ALL ad products via the unified Amazon Ads API v1 — keywords, product and category targets, audiences, themes and locations, and every negative (negative=true |
ads_update_target_bid | destructive | Change ONE target's (keyword, product or audience target) bid. |
query_report_data | read | Query the synced report warehouse (rpt_* tables) — rows without calling Amazon. |
FAQ
Do the campaign tools differ from Sponsored Products?
No — the same tools serve every ad type. See Sponsored Products and Sponsored Brands.
Where are the reports?
See Ad reports.