展示型推广（Sponsored Display）
在亚马逊站内外触达买家——展示型广告活动、受众和商品投放，加上亚马逊的竞价和预算建议——用对话或代码完成。
一句话
SD 使用通用的广告活动、广告组、广告和投放工具，外加亚马逊的三类 SD 建议：投放哪些商品和类目、出多少价、给多少预算。
日常工作中
- 找投放对象——
ads_get_target_recommendations针对你推广的 ASIN 推荐要投放的商品和类目。 - 按亚马逊的数字出价——
ads_get_target_bid_recommendations返回这些投放的建议竞价。 - 发现错失的曝光——
ads_get_sd_budget_recommendations返回预算建议及其背后的错失机会指标。 - 搭建和修改——
ads_create_campaign、ads_create_ad_group、ads_create_ad和ads_create_target；ads_update_target_bid修改你批准的竞价。 - 表现——已同步的 SD 报表通过
query_report_data查询。
可以这样问
“给 B0EXAMPLE1 建一个 SD 再营销广告活动——先推荐投放对象和竞价。”
“我的 SD 广告活动推荐预算是多少？”
预算建议的两种调用方式
MCP——你说：“亚马逊对这些 SD 广告活动推荐多少预算？” AI 调用 ads_get_sd_budget_recommendations，把建议和当前预算并排列出。
在 AI 客户端中（MCP）
{
"name": "ads_get_sd_budget_recommendations",
"arguments": {
"store": "myStore-US",
"countryCode": "US",
"campaignIds": [
"<campaign id>"
]
}
}在代码中（Tool API）
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_get_sd_budget_recommendations \
-H "Authorization: Bearer $SELLERSHEET_API_KEY" \
-H "Content-Type: application/json" \
-d '{"store":"myStore-US","countryCode":"US","campaignIds":["<campaign id>"]}'抢先体验 — 如需 Tool API 访问，请 联系我们.
需要写权限
创建和修改广告活动、投放和竞价会改动你的广告账户，所以该店铺需要广告写权限（见掌控你的 AI）。建议和读取只需读权限。
本页用到的工具
| 工具 | 权限 | 作用（英文） |
|---|---|---|
ads_get_target_recommendations | read | Sponsored Display: up to 100 recommended product, category, audience or content-category targets (whichever typeFilter asks for), based on the ASINs/SKUs you advertise. |
ads_get_target_bid_recommendations | read | Sponsored Display: bid recommendations for up to 100 targeting clauses, derived from the last 7 days of winning auction bids for each one. |
ads_get_sd_budget_recommendations | read | Budget recommendations and missed-opportunity metrics for up to 100 Sponsored Display campaigns — suggestedBudget, and under sevenDaysMissedOpportunities the percentTimeInBudget (s |
ads_query_campaign | read | Query (read) advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon |
ads_create_campaign | write | Create advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon DSP; t |
ads_create_ad_group | write | Create ad groups across ALL ad products via the unified Amazon Ads API v1 (adProduct is a payload field; one shape for SP/SB/SD/ST/DSP). |
ads_create_ad | write | Create ads (creatives) across ALL ad products via the unified Amazon Ads API v1. |
ads_create_target | write | Create targets across ALL ad products via the unified Amazon Ads API v1 — keywords, product and category targets, audiences, themes and locations, and every negative (negative=true |
ads_update_target_bid | destructive | Change ONE target's (keyword, product or audience target) bid. |
query_report_data | read | Query the synced report warehouse (rpt_* tables) — rows without calling Amazon. |
常见问题
广告活动工具和 SP 有区别吗？
报表在哪里？
见广告报表。