品牌推广（Sponsored Brands）
展示你品牌的搜索头条广告——广告活动、广告组、创意、关键词和竞价——用对话或代码完成。
一句话
SB 广告活动使用和其他广告类型相同的广告活动、广告组、广告和投放工具，只是限定为 Sponsored Brands。AI 在提出方案之前，先向亚马逊要关键词和竞价建议。
日常工作中
- 从品牌出发——
ads_get_brands列出你广告 Profile 下注册的品牌；ads_list_assets找到创意可用的 logo 和图片。 - 选关键词——
ads_get_keyword_recommendations为 SB 广告活动推荐关键词；ads_get_bids_recommendations返回亚马逊建议竞价。 - 搭建——
ads_create_campaign、ads_create_ad_group、ads_create_ad和ads_create_target创建实体；ads_query_campaign列出在投的广告活动。 - 预算——
ads_sb_get_budget_recommendations告诉你哪个广告活动因预算不足而损失曝光。 - 表现——已同步的 SB 报表通过
query_report_data查询。
可以这样问
“用亚马逊推荐的三个最佳关键词给我的品牌建一个 SB 广告活动——先给我看方案。”
“给我的 SB 关键词拿一下竞价建议。”
列出广告活动的两种调用方式
MCP——你说：“列出我的 SB 广告活动。” AI 调用 ads_query_campaign。
在 AI 客户端中（MCP）
{
"name": "ads_query_campaign",
"arguments": {
"store": "myStore-US",
"countryCode": "US",
"body": {
"adProductFilter": {
"include": [
"SPONSORED_BRANDS"
]
},
"maxResults": 100
}
}
}在代码中（Tool API）
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_query_campaign \
-H "Authorization: Bearer $SELLERSHEET_API_KEY" \
-H "Content-Type: application/json" \
-d '{"store":"myStore-US","countryCode":"US","body":{"adProductFilter":{"include":["SPONSORED_BRANDS"]},"maxResults":100}}'抢先体验 — 如需 Tool API 访问，请 联系我们.
需要写权限
创建和修改广告活动、广告和投放会改动你的广告账户，所以该店铺需要广告写权限（见掌控你的 AI）。建议和读取只需读权限。
本页用到的工具
| 工具 | 权限 | 作用（英文） |
|---|---|---|
ads_get_brands | read | Sponsored Brands: list the brands registered under this advertiser profile — brandId, brandRegistryName and (sellers only) the brandEntityId the Store insights tools take (ads_get_ |
ads_list_assets | read | Sponsored Brands: list a brand's Stores asset library — logos, images, lifestyle imagery, video — every asset tied to the supplied entity id. |
ads_get_keyword_recommendations | read | Sponsored Brands: suggested keywords, from ASINs or a landing page URL. |
ads_get_bids_recommendations | read | Sponsored Brands: suggested bids for keywords, product targets or themes. |
ads_sb_get_budget_recommendations | read | Daily-budget recommendations and missed-opportunity estimates for EXISTING Sponsored Brands campaigns (SP: ads_sp_get_budget_recommendations; a not-yet-created SP campaign: ads_get |
ads_query_campaign | read | Query (read) advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon |
ads_create_campaign | write | Create advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon DSP; t |
ads_create_ad_group | write | Create ad groups across ALL ad products via the unified Amazon Ads API v1 (adProduct is a payload field; one shape for SP/SB/SD/ST/DSP). |
ads_create_ad | write | Create ads (creatives) across ALL ad products via the unified Amazon Ads API v1. |
ads_create_target | write | Create targets across ALL ad products via the unified Amazon Ads API v1 — keywords, product and category targets, audiences, themes and locations, and every negative (negative=true |
query_report_data | read | Query the synced report warehouse (rpt_* tables) — rows without calling Amazon. |
常见问题
为什么广告活动工具和 SP 一样？
亚马逊当前的广告 API 对所有广告类型用同一种方式处理广告活动、广告组、广告和投放，在请求里选择广告类型即可。见商品推广。