Sponsored Brands
Headline search ads that show your brand — campaigns, ad groups, creatives, keywords and bids — by conversation or by code.
In short
Sponsored Brands campaigns use the same campaign, ad group, ad and target tools as every other ad type, filtered to Sponsored Brands. Your agent asks Amazon for keyword and bid suggestions before it proposes anything.
In your daily workflow
- Start from your brand —
ads_get_brandslists the brands registered under your Ads profile;ads_list_assetsfinds the logos and images your creatives can use. - Pick keywords —
ads_get_keyword_recommendationssuggests keywords for a Sponsored Brands campaign;ads_get_bids_recommendationsreturns Amazon's suggested bids. - Build it —
ads_create_campaign,ads_create_ad_group,ads_create_adandads_create_targetcreate the entities;ads_query_campaignlists what is live. - Budget —
ads_sb_get_budget_recommendationstells you where a campaign is losing impressions to budget. - Performance — your synced Sponsored Brands reports answer through
query_report_data.
Try asking
"Create a Sponsored Brands campaign for my brand with the three best keywords Amazon suggests — show me the plan first."
"Get bid recommendations for my Sponsored Brands keywords."
Listing campaigns, both ways
MCP — you ask: "List my Sponsored Brands campaigns." Your agent calls ads_query_campaign.
In an AI client (MCP)
{
"name": "ads_query_campaign",
"arguments": {
"store": "myStore-US",
"countryCode": "US",
"body": {
"adProductFilter": {
"include": [
"SPONSORED_BRANDS"
]
},
"maxResults": 100
}
}
}From code (Tool API)
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_query_campaign \
-H "Authorization: Bearer $SELLERSHEET_API_KEY" \
-H "Content-Type: application/json" \
-d '{"store":"myStore-US","countryCode":"US","body":{"adProductFilter":{"include":["SPONSORED_BRANDS"]},"maxResults":100}}'Write access required
Creating and changing campaigns, ads and targets changes your Ads account, so the store needs Ads write access (see Stay in control). Recommendations and reads work with read access.
Tools on this page
| Tool | Access | What it does |
|---|---|---|
ads_get_brands | read | Sponsored Brands: list the brands registered under this advertiser profile — brandId, brandRegistryName and (sellers only) the brandEntityId the Store insights tools take (ads_get_ |
ads_list_assets | read | Sponsored Brands: list a brand's Stores asset library — logos, images, lifestyle imagery, video — every asset tied to the supplied entity id. |
ads_get_keyword_recommendations | read | Sponsored Brands: suggested keywords, from ASINs or a landing page URL. |
ads_get_bids_recommendations | read | Sponsored Brands: suggested bids for keywords, product targets or themes. |
ads_sb_get_budget_recommendations | read | Daily-budget recommendations and missed-opportunity estimates for EXISTING Sponsored Brands campaigns (SP: ads_sp_get_budget_recommendations; a not-yet-created SP campaign: ads_get |
ads_query_campaign | read | Query (read) advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon |
ads_create_campaign | write | Create advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon DSP; t |
ads_create_ad_group | write | Create ad groups across ALL ad products via the unified Amazon Ads API v1 (adProduct is a payload field; one shape for SP/SB/SD/ST/DSP). |
ads_create_ad | write | Create ads (creatives) across ALL ad products via the unified Amazon Ads API v1. |
ads_create_target | write | Create targets across ALL ad products via the unified Amazon Ads API v1 — keywords, product and category targets, audiences, themes and locations, and every negative (negative=true |
query_report_data | read | Query the synced report warehouse (rpt_* tables) — rows without calling Amazon. |
FAQ
Why are the campaign tools the same as Sponsored Products?
Amazon's current Ads API treats campaigns, ad groups, ads and targets the same way for every ad type; you choose the ad type in the request. See Sponsored Products.
Where are the reports?
See Ad reports and Synced reports.