The AI-native control layer for Amazon

AI runs your Amazon business.
The sheet is where you approve it.

One MCP URL connects Claude, Cursor, Codex, ChatGPT, n8n, and OpenClaw to Amazon's official Selling Partner & Ads APIs. The AI does the work — listings, ads, FBA, reports — and writes every result into a Google Sheet you review and approve.

Amazon-certified SP-API + Ads rail — no scraping, no key sharing
Claude · SellerSheet MCP live
Restock the top FBA SKUs at risk of stock-out, and flag any that lost the Buy Box.
sync_fba_inventory(store: "SS-US")
3 SKUs below cover threshold
get_competitive_pricing(store: "SS-US")
2 ASINs lost the Buy Box
write_sheet(tab: "Action list")
✓ wrote 5 rows · running…
Certified gateway → Amazon
Google Sheets — Action list
SKUSignalAction
🧴WB-32-BLK11d coverRestock
🎧HP-PROBuy Box −$1.40Reprice

You review & approve in the sheet before anything changes on Amazon.

Bring your own AI — one MCP endpoint, the tools you already use

Claude ChatGPT Cursor Codex Gemini n8n Coze OpenClaw

Review & approve with your team in Google Sheets, Google Drive & Feishu / Lark

A registered Amazon SP-API + Ads-API developer app, listed on the Amazon Selling Partner Appstore, an SPN member, and published on the Google Workspace Marketplace. Every action runs on Amazon's official APIs — no scraping, no key sharing, no handing your Seller Central password to a bot.

The loop

Ask in plain words. The AI works. The sheet shows it.

Your AI picks the right tools, calls Amazon's official APIs, and writes structured results straight into your Google Sheet — images in cells, live formulas, status you can read at a glance.

Any MCP client · SellerSheet MCP live
Give me a morning health check on my top ASINs.
sync_fba_inventory(store)
stock + days of cover, 42 SKUs
get_competitive_pricing(store)
Buy Box status for 42 ASINs
write_sheet(tab: "Catalog Health")
✓ wrote 42 rows + flags
Done — 3 ASINs need a restock and 2 lost the Buy Box. I wrote a Catalog Health tab with stock, pricing and status for all 42. Want me to draft the fixes?
Amazon — Catalog Health
FileEditViewSellerSheet ▾Insert
E3 fx =IF(D3<C3,"⚠ Underpriced",IF(B3<100,"Restock","OK"))
ImageASINStockYour $Buy Box $Status
🧴B0CXWK8P2Q94$24.90$23.50Lost Buy Box
🎧B0D2MF73RK312$59.00$59.00Featured
🔦B0CF2R8DLN38$18.99$17.40Review
🩺 Catalog Health📦 Inventory📈 PPC🚚 FBA🛒 Orders
One gateway, every surface

SellerSheet sits between your AI and Amazon's official APIs.

Whatever drives it — a chat agent, an automation, or a team approval — every request runs through one certified gateway into Amazon's Selling Partner and Ads APIs, and lands back in your Google Sheet. No scrapers, no unofficial workarounds, no API keys to share around your team.

  • ~279 tools across ~29 categories — SP-API + Ads API
  • Results written to Sheets & Drive you own
  • Human review & approve on every change
🧠AI AgentsClaude · Cursor · Codex
📊Google SheetsImages · formulas
🛡️SellerSheetCertified gateway
🏪AmazonSP-API · Ads API
🪶Feishu / LarkApprove
🦀OpenClawAutomate
Grant trust gradually

You decide how much the AI can touch.

Access is scoped per store and per API — independently for Selling Partner and Ads. Start read-only, graduate to approved writes, then automate the workflows you trust.

1 · AI read-only

It analyzes and writes proposals to the sheet. It cannot change Amazon.

2 · Approved writes

You — or your team, in the shared Google Sheet or a Feishu bot — approve each change before it executes.

3 · Trusted auto-write

Graduate the workflows you trust to run on a schedule, hands-off.

Share a store with your team — at the scope you choose

Owners share each store with a specific access level (none, read, or write). Recipients can tighten their own scope further, but never exceed what they were granted. Sharing is a ceiling — never a blank check.

3 ways to work

Different front doors. One certified engine.

Pick the interface that fits how you work — they all run on the same official APIs and the same sheet.

Google Sheets sidebar

If you live in spreadsheets

Install the add-on and click. Sync listings, orders, FBA and PPC; edit in the sheet; push back to Amazon. You drive.

Maps to: you in control

Team review & approval

If you run a team

The AI proposes; your team reviews and approves — right in the shared Google Sheet (comments & @mentions), or via a Feishu / Lark bot for cross-border teams. SellerSheet executes only what's approved. Full audit trail.

Maps to: approved writes

Full-auto MCP agent

If you build with agents

Point Claude, Cursor, Codex, n8n, or any MCP client at one URL. Describe the goal; the agent runs the tools and writes to the sheet.

Maps to: trusted auto-write

One MCP URL · OAuth or key · Amazon-certified SP-API + Ads gateway
Why it saves you hours

Advice for your store — not generic tips.

Ask a question and the AI pulls your real data straight from Amazon — listings, ad performance, inventory, orders, fees — analyzes it, and hands back specific recommendations for your account. No exporting, no pivot tables, no waiting on a report — the work that used to take an afternoon takes one question.

Certified Brand Analytics

  • • Search Query Performance
  • • Market Basket Analysis
  • • Item Comparison & Alternate Purchase
  • • Repeat Purchase Behavior
  • • Demographics
Built for the work you do every day

Your daily Amazon work, handled in the sheet.

The four jobs that eat your week — advertising, restocking, the Buy Box, and real profit. Here's exactly what you ask, and what the AI does.

Advertising · SP / SB / SD

Cut wasted ad spend before your morning coffee.

Your biggest controllable cost, reviewed daily. The AI reads your search-term and campaign reports, finds the money leaks, and stages the fixes — you just approve.

  • Flags search terms over your ACOS target with no sales — ready as negatives
  • Surfaces converting terms to promote into their own exact-match campaigns
  • Recommends bid & budget moves from Amazon's own suggestions
  • Bulk-pushes approved changes across SP, SB and SD

You ask

"Every search term that spent over $40 with 0 orders in 14 days — stage them as negatives."

PPC Audit⟳ Ads API
Search termSpendSalesACOSAction
insulated water bottle$86.40$0Add negative
stainless flask 32oz$52.10$31216.7%Raise bid
thermos$41.20$0Add negative
travel mug lid$33.80$5858%Lower bid
📈 PPC Audit🎯 Keywords🚫 Negatives
FBA & Inventory

See a stock-out coming 30 days out — and ship in minutes.

Stay in stock without tying up cash. The AI watches live inventory against real sales velocity and builds the entire inbound shipment when it's time.

  • Computes days of cover from live FBA inventory + sales velocity
  • Flags at-risk SKUs with a recommended reorder quantity
  • Builds the inbound plan, packing, placement & box labels
  • Tracks the shipment all the way to received

You ask

"What runs out in the next 30 days at current velocity? Draft a restock shipment and labels."

Restock⟳ live FBA
SKUCoverSold/dayReorderStatus
🧴WB-32-BLK11 d14480Restock now
🎧HP-PRO26 d8240Reorder soon
🔦FL-MINI63 d6Healthy
📦 Restock🚚 Inbound plan🏷️ Labels
Pricing & Buy Box

Win the Buy Box back the moment you lose it.

The Buy Box drives the vast majority of sales. The AI checks competitive pricing and featured-offer status across your catalog and tells you the exact move to win it back.

  • Pulls competitive pricing + featured-offer status for every ASIN
  • Flags where you've lost the Buy Box — and to whom
  • Shows the competing price and the price that wins it back
  • Pushes the approved price change via the official API

You ask

"Which ASINs lost the Buy Box this week, and what price wins it back?"

Buy Box⟳ SP-API
ASINYour $Buy Box $Win atStatus
B0CXWK8P2Q$24.90$23.50$23.49Lost
B0D2MF73RK$59.00$59.00Featured
B0BVK9S2XF$18.99$17.40$17.39At risk
📊 Buy Box💲 Repricing🏷️ Offers
Profit & Finance

Know your real margin per SKU — after every Amazon fee.

Revenue isn't profit. The AI reconciles orders, referral and FBA fees, refunds and settlements against your COGS, so you see what each SKU actually nets — and cut the quiet losers.

  • Pulls orders, referral + FBA fees, refunds and settlements
  • Applies your COGS for true net margin per SKU and per order
  • Flags the SKUs quietly losing money
  • Refreshes on a schedule so the sheet is always current

You ask

"What's my real net margin per SKU last month, after all fees and refunds?"

P&L by SKUlast 30 days
SKURevenueAmazon feesNetMargin
WB-32-BLK$21,084−$6,120$6,56431%
HP-PRO$14,160−$4,950$1,41010%
FL-MINI$7,372−$2,210$1,26217%
💰 P&L by SKU🧾 Settlements↩️ Refunds

And everything else, in one place

Every capability available via the Sheets sidebar, any MCP agent, or a team approval flow.

Listings & Catalog

SheetsMCP
  • Bulk create / revise · validate before push
  • AI copy & keyword optimization
  • Listing health & suppression

PPC — SP / SB / SD

SheetsMCP
  • Full read & write across SP/SB/SD
  • Bid & budget changes, negatives
  • Bulk-create campaign structures

Brand Analytics

SheetsMCPBrand role
  • Search Query Performance by ASIN
  • Market Basket & Item Comparison
  • Pull to Sheets — chart & formula it

FBA & Inventory

SheetsMCP
  • Inbound plans, packing, placement, labels
  • Live inventory sync
  • Replenishment & fee estimates

Orders & Finance

SheetsMCP
  • Live order sync, settlement reports
  • Per-order P&L in Sheets
  • Reports + Data Kiosk queries

A+ Content & Images

SheetsMCP
  • Build, submit & manage A+ modules
  • AI listing-image generation
  • Copy across marketplaces
SellerSheet MCP

~279 tools. One URL. Any AI client.

Connect any MCP-compatible client to Amazon's SP-API and Ads API across ~29 tool categories — listings, orders, FBA, advertising, reports, A+, image generation, and more.

One endpoint, two auth modes

The only URL you need is https://sellersheetai.com/mcp — transport is streamable HTTP. Use the default OAuth 2.0 flow (no key to paste) or a long-lived API key for headless setups.

Official Amazon developer app — SP-API + Ads-API certified, listed in the Selling Partner App Store, SPN member. No scraping, no TOS workarounds.

Claude Code · terminal
# OAuth — opens your browser, no key to paste
claude mcp add --transport http \
  sellersheet https://sellersheetai.com/mcp

# or with a long-lived key (headless / CI)
claude mcp add --transport http \
  sellersheet https://sellersheetai.com/mcp \
  --header "Authorization: Bearer sk_live_…"

Plain language in. The right tools, called for you.

Your agent maps what you say to real SP-API & Ads-API tools — here are three from other corners of the catalog.

"Draft A+ content for B0ABC123 and generate 3 lifestyle images."

Generates the images to Drive, builds the A+ modules, links the ASIN — ready for you to submit.

generate_listing_images create_and_publish_aplus

"Check which of these 500 ASINs I can sell, then add the eligible ones."

Checks listing restrictions in bulk, writes the eligibility to the sheet, then submits the approved SKUs.

check_listing_restrictions submit_listing_feed

"What were my top 10 products by revenue last month?"

Queries your synced report data and returns the ranked list with units and revenue in seconds.

query_report_data write_sheet

The dashboard era told you what happened.

The AI era acts on it — and shows its work.

The old wayThe SellerSheet way
Another dashboard to log into and checkYour AI works; you approve in the sheet
AI locked inside one vendor's appBring your own AI via one MCP URL
Wait on Amazon to regenerate reportsMonths of synced history, answered in seconds
Black-box automation changes your account silentlyEvery action lands in the sheet for review & audit
Scrapers and unofficial scripts risk your accountCertified gateway to Amazon's official APIs
One tool for PPC, another for FBA, another for analyticsOne gateway, ~279 tools, full account context

Start free. Scale as you grow.

Every plan includes the Sheets add-on and MCP access. MCP throughput scales by plan.

Monthly Yearly (Save ~20%)
Compare plans
Free
Try it out
$0
forever
Basic
Solo sellers
$9.99
/mo
Most popular
Pro
Growing brands
$39.99
/mo
Business
Multi-store teams
$79.99
/mo
Enterprise
Agencies & aggregators
$199.99
/mo
Seller stores131050200
Monthly orders5002,00015,00050,000100,000
Team members11210100
MCP requests / min35102040
Report creation & bulk edit5 / moUnlimitedUnlimitedUnlimitedUnlimited
Brand Analyticswith Amazon Brand role
SupportCommunityEmailPriorityPriorityDedicated
Start freeChoose BasicChoose ProChoose BusinessContact us

All plans include the Google Sheets add-on and MCP access. Prices in USD. Cancel anytime.

Sellers who run their store with AI

"I describe what I want, the agent calls the tools, and SellerSheet executes it on Amazon. Our small team now manages far more stores."

Wang J.
Cross-border seller · OpenClaw + Feishu

"I run my Monday review in Claude Code — it pulls last week's PPC and inventory into the sheet, flags the problems, and I approve fixes from there. Cut hours off my week."

MR
Marcus R.
Private-label seller, US · Claude Code

"It's an official certified developer app — that's why I trusted it with our account. Proposals land in a shared Google Sheet, the team reviews them there, and nothing hits Amazon until we approve."

SK
Sophie K.
Agency ops lead, UK · ChatGPT + Google Sheets

Common questions

Up and running in minutes

No developer required to start.

Prefer clicking? Install the Google Sheets add-on. Prefer an AI agent? Paste one URL. Either way, you're live in under five minutes.

1

Install or connect

No code: add the free Google Sheets add-on. With AI: add one URL — sellersheetai.com/mcp — to your client.

2

Connect your store

Sign in to Amazon once with Amazon's official OAuth. Grant read-only to start — the AI can look, propose, and analyze, but not change anything yet.

3

Ask, review, approve

Ask in plain words or click a sidebar button. Results land in your sheet to review. Approve a change and graduate to writes whenever you're ready.

Let your AI run Amazon. You stay in control.

Install free, connect any AI client, and keep every action in a sheet you own. No credit card required.

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