# Sponsored Brands (https://sellersheetai.com/docs/mcp-api/workflows/ads-sb)

> Headline search ads that show your brand — campaigns, ad groups, creatives, keywords and bids — by conversation or by code.



<Callout title="In short">
  Sponsored Brands campaigns use the same campaign, ad group, ad and target tools as every other ad type, filtered to Sponsored Brands. Your agent asks Amazon for keyword and bid suggestions before it proposes anything.
</Callout>

## In your daily workflow [#in-your-daily-workflow]

* **Start from your brand** — `ads_get_brands` lists the brands registered under your Ads profile; `ads_list_assets` finds the logos and images your creatives can use.
* **Pick keywords** — `ads_get_keyword_recommendations` suggests keywords for a Sponsored Brands campaign; `ads_get_bids_recommendations` returns Amazon's suggested bids.
* **Build it** — `ads_create_campaign`, `ads_create_ad_group`, `ads_create_ad` and `ads_create_target` create the entities; `ads_query_campaign` lists what is live.
* **Budget** — `ads_sb_get_budget_recommendations` tells you where a campaign is losing impressions to budget.
* **Performance** — your synced Sponsored Brands reports answer through `query_report_data`.

## Try asking [#try-asking]

> "Create a Sponsored Brands campaign for my brand with the three best keywords Amazon suggests — show me the plan first."

> "Get bid recommendations for my Sponsored Brands keywords."

## Listing campaigns, both ways [#listing-campaigns-both-ways]

**MCP** — you ask: "List my Sponsored Brands campaigns." Your agent calls `ads_query_campaign`.

<ToolCall tool="ads_query_campaign" args="{ countryCode: &#x22;US&#x22;, body: { adProductFilter: { include: [&#x22;SPONSORED_BRANDS&#x22;] }, maxResults: 100 } }" />

<Callout type="warn" title="Write access required">
  Creating and changing campaigns, ads and targets changes your Ads account, so the store needs Ads write access (see [Stay in control](/docs/mcp-api/control)). Recommendations and reads work with read access.
</Callout>

## Tools on this page [#tools-on-this-page]

<ToolList tools="[&#x22;ads_get_brands&#x22;, &#x22;ads_list_assets&#x22;, &#x22;ads_get_keyword_recommendations&#x22;, &#x22;ads_get_bids_recommendations&#x22;, &#x22;ads_sb_get_budget_recommendations&#x22;, &#x22;ads_query_campaign&#x22;, &#x22;ads_create_campaign&#x22;, &#x22;ads_create_ad_group&#x22;, &#x22;ads_create_ad&#x22;, &#x22;ads_create_target&#x22;, &#x22;query_report_data&#x22;]" />

## FAQ [#faq]

### Why are the campaign tools the same as Sponsored Products? [#why-are-the-campaign-tools-the-same-as-sponsored-products]

Amazon's current Ads API treats campaigns, ad groups, ads and targets the same way for every ad type; you choose the ad type in the request. See [Sponsored Products](/docs/mcp-api/workflows/ads-sp).

### Where are the reports? [#where-are-the-reports]

See [Ad reports](/docs/mcp-api/workflows/ads-reports) and [Synced reports](/docs/mcp-api/workflows/reports).