amazon-ads
Guide for managing Amazon Advertising (SP, SB, SD) using SellerSheet MCP tools.
修改亚马逊写入表格v0.17.7SKILL.md
亚马逊广告、SP/SB/SD 广告活动、广告组、关键词与投放、竞价、预算、否定词、批量创建广告、广告数据导出、变更历史、广告账户与发票。
已包含在插件中：SellerSheet 插件一次装好全部技能，无需逐个安装。安装技能
对你的 AI 说
“把表格里这批关键词竞价按建议价上调 10%，先写到表格我确认再提交”
改动亚马逊适用于你的 AIGoogle 表格
想自己点？
同一件事，在 Google 表格侧边栏里一步步完成：帮助 › 表格侧边栏 › Sponsored Products
用到的工具 (106)
ads_ | read | Submit a bulk export of every product ad across Sponsored Products, Brands and Display — an asynchronous full snapshot in one file. |
ads_ | read | Submit a bulk export of every ad group across Sponsored Products, Brands and Display — an asynchronous full snapshot in one file. |
ads_ | destructive | Accept Amazon-generated Sponsored Products campaign recommendations — Amazon applies the proposed change to the campaign. |
ads_ | write | Link an advertising account to an Amazon Ads manager account. |
ads_ | destructive | Attach Sponsored Products bid optimization rules to a campaign — a rule changes nothing until it is associated. |
ads_ | read | Submit a bulk export of every campaign across Sponsored Products, Brands and Display — an asynchronous full snapshot in one file. |
ads_ | read | Real-time budget consumption for campaigns — how much of today's budget is already spent, so you can see which campaigns are about to stop serving. |
ads_ | write | Create ads (creatives) across ALL ad products via the unified Amazon Ads API v1. |
ads_ | write | Create ad<->ad-group associations via the unified Amazon Ads API v1 — an AMAZON_DSP resource (creative rotation across ad groups); sponsored-ads products embed the product link in |
ads_ | write | Create ad groups across ALL ad products via the unified Amazon Ads API v1 (adProduct is a payload field; one shape for SP/SB/SD/ST/DSP). |
ads_ | write | Register a new Amazon Ads account. |
ads_ | destructive | Attach budget rules to one campaign. |
ads_ | read | Request an Amazon Advertising performance report (async — not immediately available; poll with ads_get_async_report until status=COMPLETED, then read data.report rows). |
ads_ | write | Create budget rules — automatic, time- or performance-based daily-budget increases. |
ads_ | write | Create advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon DSP; t |
ads_ | write | Create an Amazon Ads manager account. |
ads_ | destructive | Sponsored Products rule-based bidding — hand bid control to Amazon under a ROAS guardrail you declare; Amazon raises and lowers the campaign's base bids itself to increase conversi |
ads_ | write | Create portfolios (cross-product: Sponsored Products, Brands and Display). |
ads_ | write | Create an Amazon Marketing Stream subscription: Amazon pushes one dataset (dataSetId, from Amazon's Marketing Stream data guide) to an AWS SQS queue or Firehose stream the seller o |
ads_ | write | Create targets across ALL ad products via the unified Amazon Ads API v1 — keywords, product and category targets, audiences, themes and locations, and every negative (negative=true |
ads_ | destructive | Delete (archive) ads (creatives) across ALL ad products via the unified Amazon Ads API v1. |
ads_ | destructive | Delete (archive) ad<->ad-group associations via the unified Amazon Ads API v1 — an AMAZON_DSP resource (creative rotation across ad groups); sponsored-ads products embed the produc |
ads_ | destructive | Delete (archive) ad groups across ALL ad products via the unified Amazon Ads API v1 (adProduct is a payload field; one shape for SP/SB/SD/ST/DSP). |
ads_ | destructive | Delete (archive) advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Ama |
ads_ | destructive | Sponsored Products: delete a rule-based-bidding rule — unlike ads_sp_update_optimization_rules's API (which has no delete), this one really does support delete; the campaign return |
ads_ | destructive | Delete (archive) targets across ALL ad products via the unified Amazon Ads API v1 — keywords, product and category targets, audiences, themes and locations, and every negative (neg |
ads_ | destructive | Unlink an advertising account from an Amazon Ads manager account — the manager loses access to that account. |
ads_ | destructive | Detach one budget rule from one campaign. |
ads_ | read | List Amazon DSP advertisers accessible to this profile — the `advertiserId` a DSP report needs in its `filters` (e.g. |
ads_ | read | Request a Brand Metrics report — your brand's shopper-funnel metrics in a category against category peers (engaged-shopper rate, customer conversion rate, new-to-brand customer rat |
ads_ | read | Get one Amazon Ads account by id. |
ads_ | read | Per-ASIN engagement on a brand's Store pages (renders, views, clicks, add-to-carts, orders, in-stock rate), or a store-level TOTAL_VIEWS / TOTAL_CLICKS row. |
ads_ | read | Poll an Amazon Advertising report's status; auto-downloads and returns the rows in data.report once status=COMPLETED. |
ads_ | read | Sponsored Brands: suggested bids for keywords, product targets or themes. |
ads_ | read | Poll a Brand Metrics report; when the server sees it finished, the same call also downloads the file, so there is no separate download step. |
ads_ | read | Sponsored Brands: list the brands registered under this advertiser profile — brandId, brandRegistryName and (sellers only) the brandEntityId the Store insights tools take (ads_get_ |
ads_ | read | Sponsored Products: a daily-budget suggestion for a new campaign, before it exists. |
ads_ | read | Get one budget rule by id. |
ads_ | read | Page all of the advertiser's budget rules for one ad product. |
ads_ | read | Special-event budget-rule recommendations for one EXISTING campaign — Amazon's list of upcoming shopping events (Prime Day etc.) with a suggested budget-increase percent for this c |
ads_ | read | Sponsored Products: get one rule-based-bidding rule by its id. |
ads_ | read | List the campaigns a budget rule is attached to. |
ads_ | read | Validation rules Amazon enforces on campaign create/update — allowed values, ranges, and required fields, before building a payload. |
ads_ | read | Sponsored Products: category targets recommended for a list of ASINs — the coarse half of SP product targeting; narrow one further with ads_get_refinements_for_category. |
ads_ | read | Poll a bulk export submitted with ads_campaign_export / ads_ad_group_export / ads_target_export / ads_ad_export; downloads the file once status=COMPLETED. |
ads_ | read | Get the entity change history — an audit log of edits to campaigns, ad groups, keywords, targets and product ads. |
ads_ | read | Store traffic / sales / dwell / bounce insights for a brand's Store page. |
ads_ | read | Get one Amazon Ads invoice by id — invoice lines, payments, adjustments and tax detail. |
ads_ | read | Sponsored Brands: suggested keywords, from ASINs or a landing page URL. |
ads_ | read | Convert amounts to a target marketplace's local currency — use before creating campaigns in a different marketplace than the store's primary one. |
ads_ | read | Translate keyword targeting between marketplaces. |
ads_ | read | Map products (ASIN or SKU) from the source marketplace to their equivalents in up to 10 target marketplaces — Sponsored Products only. |
ads_ | read | Translate targeting expressions between marketplaces. |
ads_ | read | List Amazon Ads manager accounts — an agency or brand's umbrella over several advertiser accounts. |
ads_ | read | Sponsored Products: brands Amazon recommends excluding from targeting (no input needed). |
ads_ | read | Sponsored Products: check which campaigns are eligible for rule-based bidding (a ROAS guardrail Amazon manages itself) before creating a rule with ads_create_optimization_rule — Am |
ads_ | read | Sponsored Products: ranked keyword recommendations with per-match-type suggested bids, from either an ad group or a list of ASINs. |
ads_ | read | Sponsored Products: the refinements (brand / age-range / genre facets) targetable WITHIN a category — e.g. |
ads_ | read | Sponsored Products: the daily health-check for a rule-based-bidding rule — whether Amazon has silently disabled it. |
ads_ | read | Budget recommendations and missed-opportunity metrics for up to 100 Sponsored Display campaigns — suggestedBudget, and under sevenDaysMissedOpportunities the percentTimeInBudget (s |
ads_ | read | Get one Amazon Ads event stream subscription by id. |
ads_ | read | Sponsored Display: bid recommendations for up to 100 targeting clauses, derived from the last 7 days of winning auction bids for each one. |
ads_ | read | Sponsored Display: up to 100 recommended product, category, audience or content-category targets (whichever typeFilter asks for), based on the ASINs/SKUs you advertise. |
ads_ | read | Validation rules Amazon enforces on targeting-clause create — allowed expression types, ASIN/category id formats, bid constraints. |
ads_ | read | Sponsored Products: suggested bid amounts for keywords or targeting expressions, for an existing ad group or a new one. |
ads_ | read | Get the audiences that OVERLAP one given audience segment — audience-overlap insights for a single audienceId, not a catalog of audiences. |
ads_ | read | List the Amazon Ads accounts linked to this store's Ads credentials, each with its per-country profileId and entityId. |
ads_ | read | Sponsored Brands: list a brand's Stores asset library — logos, images, lifestyle imagery, video — every asset tied to the supplied entity id. |
ads_ | read | List the budget rules applied to one campaign. |
ads_ | read | List Amazon Ads billing invoices — billing period (fromDate/toDate), amount due, status and the document types available in the advertising console (INVOICE, CREDIT_NOTE), per invo |
ads_ | read | List portfolios (group campaigns across Sponsored Products, Brands and Display for shared budget caps and reporting). |
ads_ | read | List Amazon-generated recommendations for SP, SB, SD and ST campaigns (budget, bid, bidding strategy, new keywords, new campaigns, …) — filter by AD_PRODUCT. |
ads_ | read | List Amazon Ads event stream subscriptions — real-time notifications of campaign state changes, budget events, etc. |
ads_ | read | Real-time budget consumption for portfolios — how much of the portfolio's current budget cap (its date-range or monthly policy) is already spent; a portfolio with no budget cap com |
ads_ | read | Get SP product metadata for ASINs or SKUs — title, brand, category, image and advertising eligibility, to check before creating product ads. |
ads_ | read | Query (read) ads (creatives) across ALL ad products via the unified Amazon Ads API v1. |
ads_ | read | Query (read) ad<->ad-group associations via the unified Amazon Ads API v1 — an AMAZON_DSP resource (creative rotation across ad groups); sponsored-ads products embed the product li |
ads_ | read | Query (read) ad groups across ALL ad products via the unified Amazon Ads API v1 (adProduct is a payload field; one shape for SP/SB/SD/ST/DSP). |
ads_ | read | Query (read) advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon |
ads_ | read | Query (read) targets across ALL ad products via the unified Amazon Ads API v1 — keywords, product and category targets, audiences, themes and locations, and every negative (negativ |
ads_ | read | Daily-budget recommendations and missed-opportunity estimates for EXISTING Sponsored Brands campaigns (SP: ads_sp_get_budget_recommendations; a not-yet-created SP campaign: ads_get |
ads_ | read | Sponsored Products: search for a brand by name, to exclude it from targeting (negative brand target) — use this to find a specific named competitor. |
ads_ | read | Search Sponsored Products bid optimization rules — rules that raise bids on a SCHEDULE or, with apiVersion='v2', while a PERFORMANCE condition holds (ROAS, CVR, CTR, …). |
ads_ | write | Create complete Sponsored Products campaign structures in one call (Amazon Ads API v1) — campaign → ad groups → product ads → targets, with the created ids chained server-side. |
ads_ | write | Create a Sponsored Products bid optimization rule — schedule or performance bid rules that raise bids automatically. |
ads_ | read | Sponsored Products: the recommended daily budget and missed opportunities for existing campaigns — campaigns that are budget-capped, losing impressions/clicks/sales because they ru |
ads_ | read | Sponsored Products: suggested target ASINs (product targets) for your advertised ASINs — competitor / complementary ASINs Amazon considers relevant, each with the themes that produ |
ads_ | destructive | Update a Sponsored Products bid optimization rule — Amazon replaces the rule, it does not merge, so send the FULL rule object(s) including optimizationRuleId. |
ads_ | read | Submit a bulk export of every targeting clause (keywords, product targets and all negatives) across Sponsored Products, Brands and Display — an asynchronous full snapshot in one fi |
ads_ | destructive | Update ads (creatives) across ALL ad products via the unified Amazon Ads API v1. |
ads_ | destructive | Update ad<->ad-group associations via the unified Amazon Ads API v1 — an AMAZON_DSP resource (creative rotation across ad groups); sponsored-ads products embed the product link in |
ads_ | destructive | Update ad groups across ALL ad products via the unified Amazon Ads API v1 (adProduct is a payload field; one shape for SP/SB/SD/ST/DSP). |
ads_ | destructive | Update existing budget rules — rename, change the increase, threshold or duration, or set ruleState PAUSED to stop one. |
ads_ | destructive | Update advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon DSP; t |
ads_ | destructive | Change ONE campaign's budget amount — nothing else about the campaign. |
ads_ | destructive | Enable or pause ONE campaign — nothing else about it. |
ads_ | destructive | Sponsored Products: update a rule-based-bidding rule — same shape as ads_create_optimization_rule plus campaignOptimizationId. |
ads_ | destructive | Update portfolios (cross-product: Sponsored Products, Brands and Display). |
ads_ | destructive | Modify one Amazon-generated Sponsored Products campaign recommendation before accepting it. |
ads_ | destructive | Archive an Amazon Ads event stream subscription — Amazon has no enable/disable for this resource, only ARCHIVED. |
ads_ | destructive | Update targets across ALL ad products via the unified Amazon Ads API v1 — keywords, product and category targets, audiences, themes and locations, and every negative (negative=true |
ads_ | destructive | Change ONE target's (keyword, product or audience target) bid. |
read_ | read | Read cell values from a range. |
write_ | destructive | Write a 2D block of values to a range; every cell is parsed as if typed (USER_ENTERED). |
get_ | read | Get the user's plan, stores, workspace folders, permissions, credits and the skills catalog. |
query_ | read | Query the synced report warehouse (rpt_* tables) — rows without calling Amazon. |