ads_update_target
Update targets across ALL ad products via the unified Amazon Ads API v1 — keywords, product and category targets, audiences, themes and locations, and every negative (negative=true
destructiveAmazon Adsads.v1
, ad-group or campaign level); there is no separate keywords entity in v1. Amazon Ads API · UpdateTarget · POST /adsApi/v1/update/targets Docs: https://advertising.amazon.com/API/docs/en-us/api-spec-v1-targets#tag/Targets/operation/UpdateTarget Gate: approve — interactive: show the change (Amazon's preview first where one exists), wait for an explicit approve; autopilot: only when the seller's own words asked for this change; otherwise ask.
Call it
In an AI client (MCP)
{
"name": "ads_update_target",
"arguments": {
"store": "myStore-US",
"countryCode": "<countryCode>",
"body": "<body>"
}
}From code (Tool API)
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_update_target \
-H "Authorization: Bearer $SELLERSHEET_API_KEY" \
-H "Content-Type: application/json" \
-d '{"store":"myStore-US","countryCode":"<countryCode>","body":"<body>"}'Arguments
| Name | Type | Description |
|---|---|---|
storerequired | string | the store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim. |
countryCoderequired | string | the Ads profile's 2-letter country code (e.g. 'US'). |
bodyrequired | object[] | object | list of {targetId*, state?, bid?: {bid: <amount>}} (or {targets: [...]}) — bid wraps the number; for a single bid change use ads_update_target_bid. |
Result
Every tool answers {notification, data, human_action}; data carries:
- 207 {success, partialSuccess, error}. HTTP success does not mean every item succeeded; read error[] by index.
data.result.success[].target— each changed target; index is its position in your list — error[] items were not changed.
Gotchas
- Keyword text, match type, targetType and negative cannot be updated (TargetUpdate has no top-level targetDetails or negative; only a per-marketplace override for GLOBAL campaigns) — archive with ads_delete_target and create the new target.
- AMAZON_DSP targets cannot be updated (Amazon has no DSP UpdateTarget), so state is ENABLED or PAUSED — DRAFT and PROPOSED are DSP values.