ads_generate_brand_metrics_report
Request a Brand Metrics report — your brand's shopper-funnel metrics in a category against category peers (engaged-shopper rate, customer conversion rate, new-to-brand customer rat
readAmazon Adsads.brand-metrics
e, branded searches, detail-page views). It is brand-level, not per ad product or campaign. Poll and download it with ads_get_brand_metrics_report. Amazon Ads API · generateBrandMetricsReport · POST /insights/brandMetrics/report Docs: https://advertising.amazon.com/API/docs/en-us/brand-metrics-openapi#tag/Report/operation/generateBrandMetricsReport
Call it
In an AI client (MCP)
{
"name": "ads_generate_brand_metrics_report",
"arguments": {
"store": "myStore-US",
"countryCode": "<countryCode>",
"body": {}
}
}From code (Tool API)
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_generate_brand_metrics_report \
-H "Authorization: Bearer $SELLERSHEET_API_KEY" \
-H "Content-Type: application/json" \
-d '{"store":"myStore-US","countryCode":"<countryCode>","body":{}}'Early access — the Tool API is open on request, contact us.
Arguments
| Name | Type | Description |
|---|---|---|
storerequired | string | the store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim. |
countryCoderequired | string | the Ads profile's 2-letter country code (e.g. 'US'). |
bodyrequired | object | every field optional — brandName, categoryTreeName, categoryPath, reportStartDate / reportEndDate (YYYY-MM-DD, at most 3 months apart; omit both for the latest computation), lookBackPeriod (default 1W), metrics (omit for all), format (default JSON). {} reports every brand. |
Result
Every tool answers {notification, data, human_action}; data carries:
- Amazon's payload in data.result.
data.result.reportId— pass to ads_get_brand_metrics_report.data.result.status— IN_PROGRESS, SUCCESSFUL or FAILED.
Gotchas
- Brand metrics may not be supported in all marketplaces (e.g. AE).