# ads_generate_brand_metrics_report (https://sellersheetai.com/docs/mcp-api/tools/ads_generate_brand_metrics_report)

> Request a Brand Metrics report — your brand's shopper-funnel metrics in a category against category peers (engaged-shopper rate, customer conversion rate, new-to-brand customer rat

Access: **READ** · toolset amazon_ads · family ads.brand-metrics

e, branded searches, detail-page views). It is brand-level, not per ad product or campaign. Poll and download it with ads_get_brand_metrics_report. Amazon Ads API · generateBrandMetricsReport · POST /insights/brandMetrics/report Docs: https://advertising.amazon.com/API/docs/en-us/brand-metrics-openapi#tag/Report/operation/generateBrandMetricsReport

## Call it

MCP tool call:

```json
{
  "name": "ads_generate_brand_metrics_report",
  "arguments": {
    "store": "myStore-US",
    "countryCode": "<countryCode>",
    "body": {}
  }
}
```

Tool API (early access — contact us):

```bash
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_generate_brand_metrics_report \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","countryCode":"<countryCode>","body":{}}'
```

## Arguments

| Name | Type | Required | Description |
|---|---|---|---|
| `store` | string | yes | the store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim. |
| `countryCode` | string | yes | the Ads profile's 2-letter country code (e.g. 'US'). |
| `body` | object | yes | every field optional — brandName, categoryTreeName, categoryPath, reportStartDate / reportEndDate (YYYY-MM-DD, at most 3 months apart; omit both for the latest computation), lookBackPeriod (default 1W), metrics (omit for all), format (default JSON). {} reports every brand. |

## Result

- Amazon's payload in data.result.
- `data.result.reportId` — pass to ads_get_brand_metrics_report.
- `data.result.status` — IN_PROGRESS, SUCCESSFUL or FAILED.

## Gotchas

- Brand metrics may not be supported in all marketplaces (e.g. AE).