ads_get_budget_recommendation

Sponsored Products: a daily-budget suggestion for a new campaign, before it exists.

readAmazon Adsads.sp

Call before ads_create_campaign to start it with a budget Amazon predicts will not throttle delivery. (Distinct from ads_sp_get_budget_recommendations, which covers existing campaigns.) Amazon Ads API · getBudgetRecommendation · POST /sp/campaigns/initialBudgetRecommendation Docs: https://advertising.amazon.com/API/docs/en-us/sponsored-products/3-0/openapi/prod#tag/Budget-Recommendation-New-Campaigns/operation/getBudgetRecommendation

Call it

In an AI client (MCP)

tools/call
{
  "name": "ads_get_budget_recommendation",
  "arguments": {
    "store": "myStore-US",
    "countryCode": "<countryCode>",
    "body": {}
  }
}

From code (Tool API)

curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_get_budget_recommendation \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","countryCode":"<countryCode>","body":{}}'
Early access — the Tool API is open on request, contact us.

Arguments

NameTypeDescription
storerequiredstringthe store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim.
countryCoderequiredstringthe Ads profile's 2-letter country code (e.g. 'US').
bodyrequiredobject{targetingType: 'auto'|'manual', adGroups: [{asins: [...], targetingExpressions: [{type, bid, value?}]}], bidding: {strategy}}.

Result

Every tool answers {notification, data, human_action}; data carries:

  • Amazon's payload in data.result.
  • data.result.dailyBudget — the suggested daily budget.
  • data.result.specialEvents[] — up to 5 event-period budgets.
  • data.result.benchmark — the expected impressions / clicks / conversions range.

Gotchas

  • Each targetingExpressions item is an OBJECT and needs a bid, although Amazon's schema lists only type and value — without one Amazon answers 'TargetingExpression bid cannot be null'. value carries the keyword text for the KEYWORD_* types.
  • targetingType is lowercase ('auto'/'manual') on this endpoint only — every other v1 tool uses the uppercase enum.

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