# ads_get_budget_recommendation (https://sellersheetai.com/docs/mcp-api/tools/ads_get_budget_recommendation)

> Sponsored Products: a daily-budget suggestion for a new campaign, before it exists.

Access: **READ** · toolset amazon_ads · family ads.sp

Call before ads_create_campaign to start it with a budget Amazon predicts will not throttle delivery. (Distinct from ads_sp_get_budget_recommendations, which covers existing campaigns.) Amazon Ads API · getBudgetRecommendation · POST /sp/campaigns/initialBudgetRecommendation Docs: https://advertising.amazon.com/API/docs/en-us/sponsored-products/3-0/openapi/prod#tag/Budget-Recommendation-New-Campaigns/operation/getBudgetRecommendation

## Call it

MCP tool call:

```json
{
  "name": "ads_get_budget_recommendation",
  "arguments": {
    "store": "myStore-US",
    "countryCode": "<countryCode>",
    "body": {}
  }
}
```

Tool API (early access — contact us):

```bash
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_get_budget_recommendation \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","countryCode":"<countryCode>","body":{}}'
```

## Arguments

| Name | Type | Required | Description |
|---|---|---|---|
| `store` | string | yes | the store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim. |
| `countryCode` | string | yes | the Ads profile's 2-letter country code (e.g. 'US'). |
| `body` | object | yes | {targetingType: 'auto'\|'manual', adGroups: [{asins: [...], targetingExpressions: [{type, bid, value?}]}], bidding: {strategy}}. |

## Result

- Amazon's payload in data.result.
- `data.result.dailyBudget` — the suggested daily budget.
- `data.result.specialEvents[]` — up to 5 event-period budgets.
- `data.result.benchmark` — the expected impressions / clicks / conversions range.

## Gotchas

- Each targetingExpressions item is an OBJECT and needs a bid, although Amazon's schema lists only type and value — without one Amazon answers 'TargetingExpression bid cannot be null'. value carries the keyword text for the KEYWORD_* types.
- targetingType is lowercase ('auto'/'manual') on this endpoint only — every other v1 tool uses the uppercase enum.