ads_get_negative_brands
Sponsored Products: brands Amazon recommends excluding from targeting (no input needed).
readAmazon Adsads.sp
To search for a named competitor brand instead, use ads_search_brands. Amazon Ads API · getNegativeBrands · GET /sp/negativeTargets/brands/recommendations Docs: https://advertising.amazon.com/API/docs/en-us/sponsored-products/3-0/openapi/prod#tag/Product-Targeting/operation/getNegativeBrands
Call it
In an AI client (MCP)
{
"name": "ads_get_negative_brands",
"arguments": {
"store": "myStore-US",
"countryCode": "<countryCode>"
}
}From code (Tool API)
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_get_negative_brands \
-H "Authorization: Bearer $SELLERSHEET_API_KEY" \
-H "Content-Type: application/json" \
-d '{"store":"myStore-US","countryCode":"<countryCode>"}'Early access — the Tool API is open on request, contact us.
Arguments
| Name | Type | Description |
|---|---|---|
storerequired | string | the store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim. |
countryCoderequired | string | the Ads profile's 2-letter country code (e.g. 'US'). |
Result
Every tool answers {notification, data, human_action}; data carries:
- Amazon's payload in data.result.
Gotchas
- There is NO negative-KEYWORD suggestion endpoint in the Amazon Ads API. To find wasteful search terms, query the SP search-term report (query_report_data on rpt_sp_search_terms — high spend, zero orders), not this tool.
- Amazon returns a bare array of {id, name} objects, not an envelope.
- To exclude a brand, create a negative target with ads_create_target: targetType PRODUCT_CATEGORY, negative true, targetDetails {productCategoryTarget: {productCategoryRefinement: { productCategoryRefinement: {productBrandId: <id>}}}} (the wrapper key is nested twice).