# ads_get_negative_brands (https://sellersheetai.com/docs/mcp-api/tools/ads_get_negative_brands)

> Sponsored Products: brands Amazon recommends excluding from targeting (no input needed).

Access: **READ** · toolset amazon_ads · family ads.sp

To search for a named competitor brand instead, use ads_search_brands. Amazon Ads API · getNegativeBrands · GET /sp/negativeTargets/brands/recommendations Docs: https://advertising.amazon.com/API/docs/en-us/sponsored-products/3-0/openapi/prod#tag/Product-Targeting/operation/getNegativeBrands

## Call it

MCP tool call:

```json
{
  "name": "ads_get_negative_brands",
  "arguments": {
    "store": "myStore-US",
    "countryCode": "<countryCode>"
  }
}
```

Tool API (early access — contact us):

```bash
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_get_negative_brands \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","countryCode":"<countryCode>"}'
```

## Arguments

| Name | Type | Required | Description |
|---|---|---|---|
| `store` | string | yes | the store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim. |
| `countryCode` | string | yes | the Ads profile's 2-letter country code (e.g. 'US'). |

## Result

- Amazon's payload in data.result.

## Gotchas

- There is NO negative-KEYWORD suggestion endpoint in the Amazon Ads API. To find wasteful search terms, query the SP search-term report (query_report_data on rpt_sp_search_terms — high spend, zero orders), not this tool.
- Amazon returns a bare array of {id, name} objects, not an envelope.
- To exclude a brand, create a negative target with ads_create_target: targetType PRODUCT_CATEGORY, negative true, targetDetails {productCategoryTarget: {productCategoryRefinement: { productCategoryRefinement: {productBrandId: <id>}}}} (the wrapper key is nested twice).