ads_search_brands

Sponsored Products: search for a brand by name, to exclude it from targeting (negative brand target) — use this to find a specific named competitor.

readAmazon Adsads.sp

For Amazon's own suggestions with no input, use ads_get_negative_brands. Amazon Ads API · searchBrands · POST /sp/negativeTargets/brands/search Docs: https://advertising.amazon.com/API/docs/en-us/sponsored-products/3-0/openapi/prod#tag/Product-Targeting/operation/searchBrands

Call it

In an AI client (MCP)

tools/call
{
  "name": "ads_search_brands",
  "arguments": {
    "store": "myStore-US",
    "countryCode": "<countryCode>",
    "keyword": "<keyword>"
  }
}

From code (Tool API)

curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_search_brands \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","countryCode":"<countryCode>","keyword":"<keyword>"}'
Early access — the Tool API is open on request, contact us.

Arguments

NameTypeDescription
storerequiredstringthe store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim.
countryCoderequiredstringthe Ads profile's 2-letter country code (e.g. 'US').
keywordrequiredstringthe brand-name query (e.g. 'lego').

Result

Every tool answers {notification, data, human_action}; data carries:

  • Amazon's payload in data.result.

Gotchas

  • Amazon returns a bare array of {id, name} objects, not an envelope.
  • To exclude a found brand, create the negative brand target ads_get_negative_brands describes (ads_create_target with productBrandId = the brand's id).

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