# Sponsored Display (https://sellersheetai.com/docs/mcp-api/workflows/ads-sd)

> Reach shoppers on and off Amazon — display campaigns, audiences and product targeting, with Amazon's bid and budget suggestions — by conversation or by code.



<Callout title="In short">
  Sponsored Display uses the shared campaign, ad group, ad and target tools, plus three Sponsored Display suggestions from Amazon: products and categories to target, bids, and budgets.
</Callout>

## In your daily workflow [#in-your-daily-workflow]

* **Find who to target** — `ads_get_target_recommendations` suggests products and categories to target for the ASINs you advertise.
* **Bid with Amazon's numbers** — `ads_get_target_bid_recommendations` returns suggested bids for those targets.
* **Spot missed reach** — `ads_get_sd_budget_recommendations` returns budget suggestions and the missed-opportunity metrics behind them.
* **Build and change** — `ads_create_campaign`, `ads_create_ad_group`, `ads_create_ad` and `ads_create_target`; `ads_update_target_bid` changes a bid you approved.
* **Performance** — your synced Sponsored Display reports answer through `query_report_data`.

## Try asking [#try-asking]

> "Create a Sponsored Display retargeting campaign for B0EXAMPLE1 — suggest the targets and bids first."

> "What are the recommended budgets for my Sponsored Display campaigns?"

## Budget suggestions, both ways [#budget-suggestions-both-ways]

**MCP** — you ask: "What budgets does Amazon recommend for these Sponsored Display campaigns?" Your agent calls `ads_get_sd_budget_recommendations` and lays the suggestions next to today's budgets.

<ToolCall tool="ads_get_sd_budget_recommendations" args="{ countryCode: &#x22;US&#x22;, campaignIds: [&#x22;<campaign id>&#x22;] }" />

<Callout type="warn" title="Write access required">
  Creating and changing campaigns, targets and bids changes your Ads account, so the store needs Ads write access (see [Stay in control](/docs/mcp-api/control)). Recommendations and reads work with read access.
</Callout>

## Tools on this page [#tools-on-this-page]

<ToolList tools="[&#x22;ads_get_target_recommendations&#x22;, &#x22;ads_get_target_bid_recommendations&#x22;, &#x22;ads_get_sd_budget_recommendations&#x22;, &#x22;ads_query_campaign&#x22;, &#x22;ads_create_campaign&#x22;, &#x22;ads_create_ad_group&#x22;, &#x22;ads_create_ad&#x22;, &#x22;ads_create_target&#x22;, &#x22;ads_update_target_bid&#x22;, &#x22;query_report_data&#x22;]" />

## FAQ [#faq]

### Do the campaign tools differ from Sponsored Products? [#do-the-campaign-tools-differ-from-sponsored-products]

No — the same tools serve every ad type. See [Sponsored Products](/docs/mcp-api/workflows/ads-sp) and [Sponsored Brands](/docs/mcp-api/workflows/ads-sb).

### Where are the reports? [#where-are-the-reports]

See [Ad reports](/docs/mcp-api/workflows/ads-reports).