ads_list_targetable_entities

List what a sponsored-ads campaign can target in the store's Ads account (Amazon's Discovery API).

readAmazon Adsads.targetable-entities

By default it lists the store's AMC audiences — the audienceId a Sponsored Products / Brands audience bid adjustment or a Sponsored Display target takes. Amazon Ads API · ListTargetableEntities · POST /targetableEntities/list Docs: https://advertising.amazon.com/API/docs/en-us/targetable-entities#operation/ListTargetableEntities

Call it

In an AI client (MCP)

tools/call
{
  "name": "ads_list_targetable_entities",
  "arguments": {
    "store": "myStore-US",
    "country_code": "<country_code>",
    "ad_product": "SPONSORED_BRANDS"
  }
}

From code (Tool API)

curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_list_targetable_entities \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","country_code":"<country_code>","ad_product":"SPONSORED_BRANDS"}'
Early access — the Tool API is open on request, contact us.

Arguments

NameTypeDescription
storerequiredstringthe store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim.
country_coderequiredstringthe Ads profile's 2-letter country code (e.g. 'US').
ad_productrequiredstringthe campaign type the entities are for. Allowed: SPONSORED_BRANDS | SPONSORED_DISPLAY | SPONSORED_PRODUCTS | SPONSORED_TELEVISION.SPONSORED_BRANDSSPONSORED_DISPLAYSPONSORED_PRODUCTSSPONSORED_TELEVISION
target_type_filterstring[]entity types; default ['AUDIENCE']. Allowed: AUDIENCE | CONTENT_CATEGORY | PRODUCT_CATEGORY | PRODUCT_CATEGORY_AUDIENCE.AUDIENCECONTENT_CATEGORYPRODUCT_CATEGORYPRODUCT_CATEGORY_AUDIENCE
paths_filterobject[]taxonomy paths to list under; default [['Audience Category', 'Custom-built', 'AMC']] (the AMC audiences).
search_query_filterstringwords to search the entities for.
max_resultsinteger · 1–250entities per page.
next_tokenstringthe cursor from the previous call's data.nextToken; omit for the first page.
localestringnames in this locale, e.g. 'en_AE'. Allowed: ar_AE | de_DE | en_AE | en_AU | en_CA | en_GB | en_IN | en_SG | en_US | en_ZA | es_ES | es_MX | fr_CA | fr_FR | hi_IN | it_IT | ja_JP | ko_KR | nl_NL | pl_PL | pt_BR | sv_SE | ta_IN | th_TH | tr_TR | vi_VN | zh_CN.ar_AEde_DEen_AEen_AUen_CAen_GBen_INen_SGen_USen_ZAes_ESes_MXfr_CAfr_FRhi_INit_ITja_JPko_KRnl_NLpl_PLpt_BRsv_SEta_INth_THtr_TRvi_VNzh_CN

Result

Every tool answers {notification, data, human_action}; data carries:

  • data.targetable_entities[] — Amazon's entities — {audienceId, audienceResolved, path, targetType, …}.
  • data.nextToken — set when more entities remain.

Body (Amazon schema)

adProduct*: SPONSORED_BRANDS | SPONSORED_DISPLAY | SPONSORED_PRODUCTS | SPONSORED_TELEVISION
locale: ar_AE | de_DE | en_AE | en_AU | en_CA | en_GB | en_IN | en_SG | en_US | en_ZA | es_ES | es_MX | fr_CA | fr_FR | hi_IN | it_IT | ja_JP | ko_KR | nl_NL | pl_PL | pt_BR | sv_SE | ta_IN | th_TH | tr_TR | vi_VN | zh_CN
maxResults: number (1–250)
nextToken: string
parentBrowseNodeIdFilter: [string] (max 1000)
pathsFilter: [[string] (max 10)] (max 10)
productCategoryIdFilter: [string] (max 1000)
searchQueryFilter: string
targetTypeFilter: [AUDIENCE | CONTENT_CATEGORY | PRODUCT_CATEGORY | PRODUCT_CATEGORY_AUDIENCE] (max 4)

Gotchas

  • An AMC audience appears here 2–24 hours after it SUCCEEDED.

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