# How to Create Amazon A+ Content in Google Sheets (https://sellersheetai.com/zh/guides/create-amazon-a-plus-content-in-google-sheets)

> Build, submit and manage Amazon A+ Content from Google Sheets — define modules in a sheet, load images from Drive, publish, and assign ASINs in bulk.



Amazon A+ Content (formerly Enhanced Brand Content / EBC) lets brand-registered sellers add rich media — images, comparison charts and formatted text — to their product detail pages. Well-designed A+ Content can increase conversion rates by 3–10%.

The problem? Seller Central's A+ editor is slow and tedious, especially when you create or update content across dozens of ASINs. There's no way to bulk-create modules or reuse templates efficiently.

SellerSheet handles the whole A+ Content workflow from Google Sheets. Define your content modules in a spreadsheet, load images from Google Drive, submit to Amazon and manage ASIN assignments — all from the sidebar. This guide covers the three sheets of the SellerSheet A+ spreadsheet — **Create A+**, **List A+** and **Manage A+ ASINs** — in four steps:

1. **Create A+** — define modules and content.
2. **Submit** — load images and publish.
3. **Manage ASINs** — assign and revise ASINs.
4. **List A+** — review and track status.

## Prerequisites [#prerequisites]

* **Store connected:** your Amazon store is connected under **Settings → Stores & Marketplaces** in the [SellerSheet app](https://sellersheetai.com/home).
* **Sidebar installed:** the SellerSheet add-on is installed in Google Sheets. If not, follow [Install & first sync](/help/sheets/install).
* **Brand Registry:** your Amazon Seller Central account must be enrolled in [Amazon Brand Registry](https://brandservices.amazon.com/) to access A+ Content.
* **Product images:** prepare your A+ images in a Google Drive folder. Images must meet Amazon's requirements (minimum 970 px wide for most modules).

## The Create A+ sheet [#the-create-a-sheet]

In Seller Central, building A+ Content means dragging and dropping modules one at a time, uploading images individually and typing text into tiny input boxes. There's no way to create templates, duplicate content across ASINs or bulk-edit modules.

The **Create A+** sheet is where you define your A+ Content. It has two parts: a **config row** (row 4, labelled in row 3) for the document settings, and a **modules area** (row 6 down) where you define each content module.

\[\[TODO: screenshot Create A+ sheet showing content module configuration with the sidebar (retake — the old one showed real store data)]]

### Config settings (row 4) [#config-settings-row-4]

The config row holds the settings of the whole A+ document:

* **Store:** your store ref (e.g. `myStore-AE`).
* **Locale:** the language/marketplace locale (e.g. **en_AE**).
* **A+ Name:** a descriptive name for this A+ content (e.g. "My Brand Story").
* **Content Type:** `EBC` for standard A+ Content.
* **Image Folder:** the subfolder of your SellerSheet images folder in Google Drive where this content's images are stored (e.g. `SKU-001`). Optional.
* **Content Document:** the document as JSON — filled when you load an existing document.
* **ASINs:** the ASINs to apply this A+ content to.
* **Content Reference Key:** Amazon's unique identifier for this A+ content — auto-filled after submission, or typed in to load an existing document.
* **ASIN Submit Result / Aplus Submit Result:** the status of the ASIN association and of the A+ content submission, auto-filled.

### Content modules (row 6 down) [#content-modules-row-6-down]

Each row from row 6 down defines one A+ content module. Pick the module type in the first column, then click **Load Hints**: the **Example** column shows Amazon's sample of that module, and the row's cells are coloured green (required), yellow (optional) or gray (unused). The columns map directly to Amazon's A+ Content API:

* **Content Module Type:** the Amazon module type (e.g. `STANDARD_COMPANY_LOGO`, `STANDARD_IMAGE_TEXT_OVERLAY`, `STANDARD_FOUR_IMAGE_TEXT`).
* **Headline / Sub Headline / Body Text / Bullet Points:** the module's text.
* **Image 1–4** with their **Alt**, **Caption**, **Headline** and **Body** columns: the module's images — the image file name, loaded from Google Drive with **Load Images (Drive)** — and their text. Alt text is required for accessibility.
* **Overlay Color / Image Position:** layout options for the modules that take them.

<Callout type="warn" title="Important: module types">
  Each module type has its own image dimension requirements. Check [Amazon's A+ Content guidelines](https://advertising.amazon.com/library/guides/a-plus-content) for the supported module types and their image specifications.
</Callout>

## Submitting A+ Content [#submitting-a-content]

Once your modules are defined, use the sidebar buttons in the **Create A+** dropdown to load images and submit.

### 1. Load Images (Drive) [#1-load-images-drive]

Click **Load Images (Drive)** in the sidebar. SellerSheet reads the **Image Folder** value from the config row, finds that folder in your Google Drive and fills in the image URLs of every image named in the module rows.

<Callout title="Pro tip: image organization">
  Create a folder in Google Drive for each A+ content set, named after the SKU or product line, and put all module images inside. The image cells only need the file name (e.g. `hero-banner.jpg`) — SellerSheet finds it in the specified folder.
</Callout>

### 2. Create & Submit [#2-create--submit]

Click **Create & Submit** in the sidebar. SellerSheet:

1. Reads all content modules from the sheet (or the Content Document JSON, if present).
2. Creates a new A+ Content document through the Amazon SP-API — Amazon-hosted images are reused directly, Drive and other image URLs are uploaded.
3. Applies the ASINs from the config row and submits the content for approval.
4. Fills in the **Content Reference Key**, **ASIN Submit Result** and **Aplus Submit Result**.

To change a document you already published, put its key in **Content Reference Key** and click **Load A+**: its modules land in the rows, its JSON in **Content Document** and its ASINs in **ASINs**. Edit it, then click **Update A+** to replace the existing document and resubmit it for approval — or change the name or store and click **Create & Submit** to publish a copy.

## The List A+ sheet [#the-list-a-sheet]

The **List A+** sheet gives you an overview of all your existing A+ Content for a store. Set the store in the config row, then click **List A+** in the sidebar; details fill 25 rows per click.

\[\[TODO: screenshot List A+ sheet showing A+ content with status and content reference keys (retake — the old one showed real store data)]]

### List A+ columns [#list-a-columns]

* **A+ Name:** the name you gave when creating the content.
* **Status:** current approval status (e.g. `APPROVED`, `DRAFT`, `REJECTED`).
* **Update Time:** last modification timestamp.
* **Badge Set:** any badges associated with the content.
* **Marketplace ID:** the Amazon marketplace identifier.
* **Content Reference Key:** Amazon's unique identifier — use it to manage the ASINs of this content.
* **Content Document:** the full content document data.
* **ASINs:** ASINs currently associated with this A+ content.

<Callout title="Pro tip: copy an existing document">
  Click a result row and then **Load A+** in the List A+ dropdown: that document loads into the Create A+ sheet as an editable copy. Or copy its **Content Reference Key** into the **Manage A+ ASINs** sheet to change its ASINs.
</Callout>

## Managing A+ ASINs [#managing-a-asins]

In Seller Central, associating A+ Content with ASINs means opening each content, searching for ASINs one by one and applying them individually. Applying the same A+ content to 50+ ASINs takes forever.

The **Manage A+ ASINs** sheet lets you change the ASIN associations of your A+ content in bulk. Fill in the store, content reference key and ASINs, then submit with one click.

\[\[TODO: screenshot Manage A+ ASINs sheet showing ASIN assignments for A+ content (retake — the old one showed real store data)]]

### Manage A+ ASINs columns [#manage-a-asins-columns]

* **Store:** your store ref (e.g. `myStore-AE`).
* **Content Reference Key:** the A+ content identifier, from List A+ or the Create A+ results.
* **ASINs:** one or more ASINs, each on a new line within the cell (e.g. `B0XXXXXXXX`).
* **Submit Result:** filled in with the submission status after you click **Revise A+ ASINs**.

### Revise A+ ASINs [#revise-a-asins]

Click **Revise A+ ASINs** in the **Manage A+ ASINs** dropdown. It **replaces** the ASIN set of each existing A+ document with the ASINs in its row and resubmits it for approval — so list every ASIN the content should keep, not only the new ones.

<Callout type="warn" title="Important: multiple ASINs">
  To assign several ASINs, enter each ASIN on a separate line within the same cell (use `Alt+Enter` or `Ctrl+Enter` in Google Sheets to add a new line within a cell).
</Callout>

## Complete workflow [#complete-workflow]

The end-to-end process for creating and publishing A+ Content:

1. **Prepare images** — create a folder in Google Drive with your A+ module images.
2. **Fill the Create A+ sheet** — set your store, locale, A+ name, content type, image folder and ASINs in the config row. Add content modules row by row and click **Load Hints**.
3. **Load Images (Drive)** — fill the image URLs from Drive.
4. **Create & Submit** — submit the A+ content to Amazon for approval.
5. **Check status** — use **List A+** to verify your content status (`APPROVED`, `DRAFT` or `REJECTED`).
6. **Change ASINs** — fill the **Manage A+ ASINs** sheet with the content reference key and the ASINs, then click **Revise A+ ASINs**.

## Quick reference [#quick-reference]

| What you need                   | Action                                            | Sheet           |
| ------------------------------- | ------------------------------------------------- | --------------- |
| Define A+ content modules       | Fill the config row + module rows, **Load Hints** | Create A+       |
| Upload images from Drive        | **Load Images (Drive)**                           | Create A+       |
| Submit A+ content to Amazon     | **Create & Submit**                               | Create A+       |
| Edit a published document       | **Load A+**, then **Update A+**                   | Create A+       |
| View all existing A+ content    | **List A+**                                       | List A+         |
| Replace the ASINs of A+ content | **Revise A+ ASINs**                               | Manage A+ ASINs |

## Maximizing efficiency [#maximizing-efficiency]

* **Reuse templates:** duplicate a Create A+ sheet tab, or load an existing document with **Load A+**, to create variations for different product lines. Change the A+ name, images and text while keeping the same module structure.
* **Bulk ASIN assignment:** apply one A+ content to dozens of ASINs at once — list all ASINs in the cell with line breaks.
* **Google Drive integration:** organize your A+ images by product or SKU in Google Drive folders. **Load Images (Drive)** pulls directly from these folders.
* **Track with List A+:** regularly use List A+ to check content approval status across all your stores. Rejected content can be revised and resubmitted.
* **Combine with listings:** after publishing A+ Content, manage your product listings (titles, prices, descriptions) with [How to Bulk Create & Revise Amazon Listings](/guides/bulk-create-revise-amazon-listings-in-google-sheets). Every button of the panel is listed on [A+](/help/sheets/sellers/a-plus).