# ads_update_target_bid (https://sellersheetai.com/docs/mcp-api/tools/ads_update_target_bid)

> Change ONE target's (keyword, product or audience target) bid.

Access: **DESTRUCTIVE** · toolset amazon_ads · family ads.v1

Amazon Ads API · UpdateTarget · POST /adsApi/v1/update/targets Docs: https://advertising.amazon.com/API/docs/en-us/api-spec-v1-targets#tag/Targets/operation/UpdateTarget Gate: approve — interactive: show the change (Amazon's preview first where one exists), wait for an explicit approve; autopilot: only when the seller's own words asked for this change; otherwise ask.

## Call it

MCP tool call:

```json
{
  "name": "ads_update_target_bid",
  "arguments": {
    "store": "myStore-US",
    "countryCode": "<countryCode>",
    "targetId": "<targetId>",
    "bid": 1
  }
}
```

Tool API (early access — contact us):

```bash
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_update_target_bid \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","countryCode":"<countryCode>","targetId":"<targetId>","bid":1}'
```

## Arguments

| Name | Type | Required | Description |
|---|---|---|---|
| `store` | string | yes | the store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim. |
| `countryCode` | string | yes | the Ads profile's 2-letter country code (e.g. 'US'). |
| `targetId` | string | yes | the target, from ads_query_target. |
| `bid` | number | yes | the new maximum bid in the campaign's currency, above 0. |

## Result

- 207 {success, partialSuccess, error}. HTTP success does not mean every item succeeded; read error[] by index.

## Gotchas

- For any other target change use ads_update_target.