# ads_get_insights_for_store_api (https://sellersheetai.com/docs/mcp-api/tools/ads_get_insights_for_store_api)

> Store traffic / sales / dwell / bounce insights for a brand's Store page.

Access: **READ** · toolset amazon_ads · family ads.stores

Amazon Ads API · getInsightsForStoreAPI · POST /stores/{brandEntityId}/insights Docs: https://advertising.amazon.com/API/docs/en-us/stores/open-api#tag/Stores-Analytics/operation/getInsightsForStoreAPI

## Call it

MCP tool call:

```json
{
  "name": "ads_get_insights_for_store_api",
  "arguments": {
    "store": "myStore-US",
    "countryCode": "<countryCode>",
    "brandEntityId": "<brandEntityId>",
    "body": {}
  }
}
```

Tool API (early access — contact us):

```bash
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_get_insights_for_store_api \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","countryCode":"<countryCode>","brandEntityId":"<brandEntityId>","body":{}}'
```

## Arguments

| Name | Type | Required | Description |
|---|---|---|---|
| `store` | string | yes | the store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim. |
| `countryCode` | string | yes | the Ads profile's 2-letter country code (e.g. 'US'). |
| `brandEntityId` | string | yes | from ads_get_brands. |
| `body` | object | yes | {dimension: DATE\|PAGE\|SOURCE\|TAG\|STORE, startDate, endDate, metrics: [...]}; optional filter {pageIds, sources, tags}, maxResult (1-1500), paginationToken, language. |

## Result

- Amazon's payload in data.result.
- `data.result.metricsDetails[]` — one map per dimension value (max 1500).
- `data.result.paginationToken` — pass back as body.paginationToken with the SAME request body, within 24 h.

## Gotchas

- The metric allowlist depends on dimension: DATE/PAGE/SOURCE/TAG take the traffic metrics (VIEWS, ORDERS, UNITS, SALES, VISITS, DWELL_TIME, BOUNCE_RATE, ...); STORE takes only DWELL_TIME, BOUNCE_RATE, NEW_TO_STORE. Non-SQS metrics: exactly ONE per call; SQS (Store-Quality) metrics may be combined freely.
- filter accepts pageIds, sources, tags, but sources+tags together are not supported.
- language is SQS-only (default 'en'), e.g. 'fr-FR', 'de-DE', 'ja-JP', 'zh-CN', 'ar-AE', 'en-GB'.