# ads_create_campaign (https://sellersheetai.com/docs/mcp-api/tools/ads_create_campaign)

> Create advertising campaigns across ALL ad products via the unified Amazon Ads API v1 common model — one shape for Sponsored Products, Brands, Display, Television and Amazon DSP; t

Access: **WRITE** · toolset amazon_ads · family ads.v1

he ad product is the `adProduct` field, never a separate tool. Amazon Ads API · CreateCampaign · POST /adsApi/v1/create/campaigns Docs: https://advertising.amazon.com/API/docs/en-us/api-spec-v1-campaigns#tag/Campaigns/operation/CreateCampaign Gate: approve — interactive: show the change (Amazon's preview first where one exists), wait for an explicit approve; autopilot: only when the seller's own words asked for this change; otherwise ask.

## Call it

MCP tool call:

```json
{
  "name": "ads_create_campaign",
  "arguments": {
    "store": "myStore-US",
    "countryCode": "<countryCode>",
    "body": "<body>"
  }
}
```

Tool API (early access — contact us):

```bash
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_create_campaign \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","countryCode":"<countryCode>","body":"<body>"}'
```

## Arguments

| Name | Type | Required | Description |
|---|---|---|---|
| `store` | string | yes | the store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim. |
| `countryCode` | string | yes | the Ads profile's 2-letter country code (e.g. 'US'). |
| `body` | object[] \| object | yes | list of campaign objects (or {campaigns: [...]}). |

## Result

- 207 {success, partialSuccess, error}. HTTP success does not mean every item succeeded; read error[] by index.
- `data.result.success[].campaign` — each created campaign with its campaignId; index is its position in your list — partialSuccess[] items were created with errors, error[] items were not.

## Gotchas

- To launch a whole Sponsored Products structure (campaign, ad groups, product ads, targets) in one validated call use ads_sp_bulk_create.
- SPONSORED_PRODUCTS also needs marketplaceScope=SINGLE_MARKETPLACE, marketplaces=[the profile's country code — 'GB' for a 'UK' profile] (country codes, not marketplace ids — empty -> 400), startDateTime (ISO 8601 date-time, e.g. '2026-12-01T00:00:00Z'), autoCreationSettings: {autoCreateTargets: true for an auto campaign, false for manual} and budgets: [{budgetType: 'MONETARY', recurrenceTimePeriod: 'DAILY', budgetValue: {monetaryBudgetValue: {monetaryBudget: {value: <amount>}}}}].
- SPONSORED_BRANDS and SPONSORED_DISPLAY also need budgets, costType (SD: CPC | VCPM), marketplaceScope and startDateTime; SPONSORED_TELEVISION budgets and startDateTime; AMAZON_DSP flights and optimizations.
- Create test campaigns PAUSED; delete = archive (Amazon never hard-deletes).