# ads_create_ad (https://sellersheetai.com/docs/mcp-api/tools/ads_create_ad)

> Create ads (creatives) across ALL ad products via the unified Amazon Ads API v1.

Access: **WRITE** · toolset amazon_ads · family ads.v1

In the v1 model an "ad" is the creative unit inside an ad group; a sponsored ad's advertised product is inside its creative (productCreative for SP, componentCreative for SB and SD, videoCreative for ST) — ad associations (ads_query_ad_association) are AMAZON_DSP's ad-to-ad-group links, not product links. Amazon Ads API · CreateAd · POST /adsApi/v1/create/ads Docs: https://advertising.amazon.com/API/docs/en-us/api-spec-v1-ads#tag/Ads/operation/CreateAd Gate: approve — interactive: show the change (Amazon's preview first where one exists), wait for an explicit approve; autopilot: only when the seller's own words asked for this change; otherwise ask.

## Call it

MCP tool call:

```json
{
  "name": "ads_create_ad",
  "arguments": {
    "store": "myStore-US",
    "countryCode": "<countryCode>",
    "body": "<body>"
  }
}
```

Tool API (early access — contact us):

```bash
curl -X POST https://api.sellersheetai.com/api/v1/tools/ads_create_ad \
  -H "Authorization: Bearer $SELLERSHEET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"store":"myStore-US","countryCode":"<countryCode>","body":"<body>"}'
```

## Arguments

| Name | Type | Required | Description |
|---|---|---|---|
| `store` | string | yes | the store ref `<store>-<CC>` (name-country, e.g. 'myStore-US') — one of get_user_context's store_refs, verbatim. |
| `countryCode` | string | yes | the Ads profile's 2-letter country code (e.g. 'US'). |
| `body` | object[] \| object | yes | list of ad objects (or {ads: [...]}). |

## Result

- 207 {success, partialSuccess, error}. HTTP success does not mean every item succeeded; read error[] by index.
- `data.result.success[].ad` — each created ad with its adId; index is its position in your list — partialSuccess[] items were created with errors, error[] items were not.

## Gotchas

- adGroupId is REQUIRED for SPONSORED_PRODUCTS, SPONSORED_BRANDS, SPONSORED_DISPLAY and SPONSORED_TELEVISION — only AMAZON_DSP creates ads without an ad group.
- adType and creative follow adProduct: SP PRODUCT_AD + productCreative, SB and SD COMPONENT + componentCreative, ST VIDEO + videoCreative (SB and ST also require name); AUDIO, DISPLAY and THIRD_PARTY are AMAZON_DSP's.
- productIdType is SKU or ASIN (SP also lists RETAILER_OFFER); a SELLER should use SKU (one SKU names exactly one ASIN, whereas one ASIN can cover several SKUs) — a VENDOR account has no seller SKUs and uses ASIN. SB creatives are ASIN-only.
- A well-formed create can still fail per-index with PRODUCT_INELIGIBLE when the product is not currently buyable — check listing status first.